Challenge: To increase the customer base of this OTT channel.

Solution: While the Bharatiya Naari is busy playing a caregiver and companion either as a mother, wife or friend, who does she turn to, when she needs one. This is where Zee 5 steps in to be her “saathi” or “friend” who sails her through sticky situations and accompanies her through every awkward moment. It sprinkles joy in her otherwise mundane chores and keeps her engaged through dull and long waiting periods. A Zee 5 woman picks from an array of entertainment and plugs into what she exactly needs to overcome every big or small hurdle that comes her way.