Wealthy
Wealthy - A FinTech Platform
Wealthy - A FinTech Platform
Brand positioning & talent acquisition campaign
Brand Films | Visual Language for Digital
Brand positioning & talent acquisition campaign
Brand Films | Visual Language for Digital
Problem statement:
A new FinTech investing platform is looking to recruit financial advisors.
Opportunity:
Draw in young financial advisors currently working with multinational banks, by showcasing the advantages of working at Wealthy.
Solution:
Communication that highlights benefits like a perfect work life balance, the feeling of working like an entrepreneur while you enjoy job security or even the advantage of offering a wider portfolio for your clients. Wealthy speaks to a financial advisor, offering him an overall larger playground with way more flexibility than his current profile does.
Execution:
A series of films showcasing popular personality Naveen Kasturia, who brings out all the unique product offerings in a playful and entertaining manner.
Along with this, we also created a design language for all their digital communication.
