Identity and brand story for a health-tech brand, offering solutions for lifestyle diseases like diabetes, PCOD and more.
Identity | Films | Brand Communication | Packaging | Digital Strategy | Website UI/UX
Problem:
Lifestyle diseases are on the rise and most women succumb to the belief that they need to live with their condition, once diagnosed. As with most multi-tasking women, they put themselves last on a list of many responsibilities. The more health conscious usually turn towards knee jerk reactions and cut down on their diet, start exercising suddenly and subject themselves to unreasonable restrictions that are difficult to sustain. They play around with fragmented solutions depending on the severity of their disease and often see oscillating progress. The temporary effect of these actions often leaves them frustrated and helpless.
Opportunity:
Can we be the empathetic experts – the only health tech platform that can lead women with lifestyle diseases to a full reversal of their condition by proving an easy to follow holistic solution across smart diagnostics, food and nutrition and exercise and mindfulness.
Solution:
We positioned LiveAltLife as the new-age, hard working friendly expert who made your disease reversal journey easy, light and complete. The graphic triangles In the Identity depict this unique 3-pronged approach where the sphere connotes a holistic and complete solution towards reversing lifestyle diseases.
The fresh greens and blues in the colour palette depict good health, while the contemporary font gives the brand a new age personality that resonates with a discerning, premium audience.
A content strategy is very important when communicating a new category. For LiveAltLife, we created an explainer video and 3 brand films that help consumers discover the solution and what it meant to be on a diabetes, PCOD or weight loss reversal journey.
